The evolution of Social Media and Social Networking Sites or the Web 2.0 sites makes the online marketing simpler. The targeted traffic has been easily driven to the sites with the help of these sites. Through these sites we can easily get connected to the customers. Even if every tweet does not return to a sale it helps to build the relationship with the people and lets to know about what they are expecting and so on.
It can create a brand awareness/market for your business which can generate lead for your business.Besides your competitors already using Social media you can follow them, what your competitors are saying about their product you can find ways to differentiate from them easily.
With the right content your posts in these sites have the potential to spread it out quickly. It can also hurt your brand, so be careful with the content.
Social Media builds credibility for your business.Try using it to create a postive perception about your brand. Track regularly to see what the competitors or others saying about you. Apart from all the other advantages social media is a affordable one, its cost effective. Giving our quality and focused posts about you will help to establish as an authority in your field.
